Example - How To Identify Your Hashtag & Account Targets

You will the Class Workbook and a copy of the Class Dashboard you downloaded to write down your answers to the exercises.

Identify the Hashtag & Account Targets that your Target Audience interacts with and follows through this process:

To find your Hashtag Targets: 

  1. Do some research and write down all of the hashtags with over 1000 posts that you intuitively consider have a high concentration of posts from your Target Audience.
  2. From that list, select the 5-10 hashtags that have the highest concentration of posts from your Target Audience, starting with the most concentrated. These are your Hashtag Targets - the hashtags you’ll use to reach your Target Audience. 


To find your Account Targets: 

  1. Do some research and write down all of the accounts you can find with over 3000 followers that you intuitively consider have a high concentration of followers from your Target Audience.


From that list, select the 10-30 accounts that have the highest concentration of followers from your Target Audience, starting with the most concentrated. These are your Account Targets - the accounts you’ll use to reach your Target Audience.

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